ASOS X MIKAI
SOCIAL MEDIA CAMPAIGN
NEW YORK, US
2025
We managed Mikai McDermott’s social content for ASOS’ Made You Look Black Friday campaign, crafting a playful, attention-grabbing moment that stopped scrollers in their tracks. Leveraging Mikai’s signature creativity, we produced dynamic content that seamlessly blended unexpected hooks with high-energy styling, driving anticipation for ASOS’ biggest sale. Our strategy reinforced ASOS’ presence in the fashion space while authentically connecting with Mikai’s audience. By turning thumb-stoppable creativity into impactful storytelling, we helped amplify ASOS’ campaign, making Made You Look impossible to ignore.