GYMSHARK X BEAUBEAUS
FEMPV: THE ROUND TABLE -
RUNNING ACTIVATION
LONDON, UK
2025
We curated and produced an electrifying experiential run club activation for Gymshark at BeauBeaus, hosted by our creator, Fempv. Designed to merge movement with community, we led guest list curation, creative ideation, and a dynamic social media campaign rollout. The event brought together fitness enthusiasts for an energizing run, post-workout recovery, and exclusive brand moments—all captured in real-time to amplify engagement. This activation not only championed Gymshark’s commitment to community-driven fitness but also showcased Fempv’s influence in blending style, performance, and culture.
UNIDAYS X SONDR
CREATIVE PERSONAL BRANDING WORKSHOP
LONDON, UK
2024
We curated and hosted an incredible panel session, “Growing Your Audience and Establishing Your Voice Online” and it was a truly moving and insightful experience. 300 tickets sold out in 1 day with attendees from Europe and UK. 350k+ organic views across promo stories
BIANCA SAUNDERS
PFW
PARIS, FRANCE
2024
We led the social media content strategy, influencer partnerships, and collaborator sourcing for Bianca Saunders’ SS25 Paris Fashion Week Runway, ensuring the campaign captured the collection’s essence while maximising its visibility. By aligning creative storytelling with targeted influencer outreach, we elevated the runway into a global cultural and commercial moment. This project highlights our expertise in blending high fashion with impactful digital strategy, showcasing our ability to amplify brand presence in competitive markets.
YSL BEAUTY
MIKAI MCDERMOTT - YSL BEAUTY PANELELIST
LONDON, UK
2024
We played a pivotal role in identifying and securing Mikai McDermott as a panelist for YSL Beauty’s global Abuse Is Not Love talk. With her unique blend of influence, advocacy, and storytelling, Mikai brought a powerful perspective to the conversation on intimate partner violence (IPV). Our expertise in talent curation ensured the panel resonated with diverse audiences, amplifying YSL Beauty’s mission to educate and drive awareness. By aligning impactful voices with meaningful initiatives, we reinforced our commitment to purpose-driven partnerships that create lasting change.
LFDY X NSLB
LIVE FAST PERFORMANCE™ COLLECTION
LONDON, UK
2025
We led talent selection for the launch of the Live Fast Performance Collection by LFDY in collaboration with NSLB—an influential fusion of fashion, fitness, and streetwear. This partnership marked a major moment in performance-driven apparel, blending technical innovation with cultural credibility. Our expertise in curating talent ensured an authentic connection between the collection and the next-generation tastemakers shaping the scene. By aligning the right voices, we helped amplify the campaign’s impact, driving engagement across fashion and fitness communities while reinforcing LFDY and NSLB’s authority in the evolving performance streetwear market.
MIKAI MCDERMOTT
LINEN SERVICE
LONDON, UK
2025
We directed and produced The Linen Service with Mikai McDermott. This is an intimate third space for fellow creators, beauty pros and fashion enthusiasts to connect. We recognised a gap in the market for creators creating third spaces for their community.
RABANNE
SOCIAL MEDIA ACTIVATION WITH MIKAI MCDERMOTT
NEW YORK, US
2025
We directed and managed Mikai McDermott’s social content for Rabanne’s Fame fragrance campaign, crafting a visually striking narrative that embodied luxury and allure. Set against the iconic New York skyline, we leveraged the city’s cinematic energy to reflect Fame’s bold, modern spirit. Through dynamic storytelling and elevated visuals, Mikai seamlessly captured the fragrance’s essence—sophisticated, playful, and effortlessly glamorous. Our strategic execution ensured high engagement, reinforcing Fame as the ultimate statement scent for the modern muse.
LANEIGE
SOCIAL MEDIA ACTIVATION WITH TZE SHIN
LONDON, UK
2025
We managed Tze Shin’s social content for Laneige, spotlighting the new Water Bank Gentle Gel Cleanser in a seamless skincare routine. Aligning with Laneige’s hydration-first philosophy, Tze crafted a visually compelling content that highlighted the cleanser’s gentle yet effective formula. Tze’s fresh, radiant aesthetic authentically showcased the brand’s innovation, reinforcing its expertise in daily hydration. Through engaging storytelling and premium visuals, we helped drive awareness and excitement, positioning Laneige as the go-to for balanced, healthy skin.
UNDER ARMOUR
SOCIAL MEDIA ACTIVATION WITH FEMPV
LONDON, UK
2025
We curated and managed Fempv’s social content for Under Armour’s Infinite Elite running shoe campaign, capturing the essence of movement and endurance. Set in an outdoor environment, we highlighted the shoe’s superior performance, stability, and comfort—designed for action-oriented individuals who push limits. Through high-energy visuals and dynamic storytelling, Fempv showcased how the Infinite Elite seamlessly adapts to every stride, reinforcing Under Armour’s commitment to innovation and excellence in running gear.
ASOS
SOCIAL MEDIA ACTIVATION WITH MIKAI MCDERMOTT
NEW YORK, US
2025
We managed Mikai McDermott’s social content for ASOS’ Made You Look Black Friday campaign, crafting a playful, attention-grabbing moment that stopped scrollers in their tracks. Leveraging Mikai’s signature creativity, we produced dynamic content that seamlessly blended unexpected hooks with high-energy styling, driving anticipation for ASOS’ biggest sale. Our strategic execution ensured high engagement, reinforcing ASOS’ presence in the fashion space while authentically connecting with Mikai’s audience. By turning thumb-stoppable creativity into impactful storytelling, we helped amplify ASOS’ campaign, making Made You Look impossible to ignore.