RABANNE
SOCIAL MEDIA ACTIVATION WITH MIKAI MCDERMOTT
NEW YORK, US
2025
We directed and managed Mikai McDermott’s social content for Rabanne’s Fame fragrance campaign, crafting a visually striking narrative that embodied luxury and allure. Set against the iconic New York skyline, we leveraged the city’s cinematic energy to reflect Fame’s bold, modern spirit. Through dynamic storytelling and elevated visuals, Mikai seamlessly captured the fragrance’s essence—sophisticated, playful, and effortlessly glamorous. Our strategic execution ensured high engagement, reinforcing Fame as the ultimate statement scent for the modern muse.
LANEIGE
SOCIAL MEDIA ACTIVATION WITH TZE SHIN
LONDON, UK
2025
We managed Tze Shin’s social content for Laneige, spotlighting the new Water Bank Gentle Gel Cleanser in a seamless skincare routine. Aligning with Laneige’s hydration-first philosophy, Tze crafted a visually compelling content that highlighted the cleanser’s gentle yet effective formula. Tze’s fresh, radiant aesthetic authentically showcased the brand’s innovation, reinforcing its expertise in daily hydration. Through engaging storytelling and premium visuals, we helped drive awareness and excitement, positioning Laneige as the go-to for balanced, healthy skin.
UNDER ARMOUR
SOCIAL MEDIA ACTIVATION WITH FEMPV
LONDON, UK
2025
We curated and managed Fempv’s social content for Under Armour’s Infinite Elite running shoe campaign, capturing the essence of movement and endurance. Set in an outdoor environment, we highlighted the shoe’s superior performance, stability, and comfort—designed for action-oriented individuals who push limits. Through high-energy visuals and dynamic storytelling, Fempv showcased how the Infinite Elite seamlessly adapts to every stride, reinforcing Under Armour’s commitment to innovation and excellence in running gear.
ASOS
SOCIAL MEDIA ACTIVATION WITH MIKAI MCDERMOTT
NEW YORK, US
2025
We managed Mikai McDermott’s social content for ASOS’ Made You Look Black Friday campaign, crafting a playful, attention-grabbing moment that stopped scrollers in their tracks. Leveraging Mikai’s signature creativity, we produced dynamic content that seamlessly blended unexpected hooks with high-energy styling, driving anticipation for ASOS’ biggest sale. Our strategic execution ensured high engagement, reinforcing ASOS’ presence in the fashion space while authentically connecting with Mikai’s audience. By turning thumb-stoppable creativity into impactful storytelling, we helped amplify ASOS’ campaign, making Made You Look impossible to ignore.
H&M X HIGHSNOBIETY
SOCIAL MEDIA ACTIVATION WITH TZE SHIN
LONDON, UK
2025
We managed Tze Shin’s social content for H&M’s AW24 campaign, aligning her refined aesthetic with the brand’s elevated new direction. Showcasing H&M’s commitment to high-quality materials and luxury-inspired design, we crafted content that resonated with fashion-forward audiences, redefining accessibility in premium fashion. Through striking visuals and engaging storytelling, Tze Shin seamlessly introduced H&M’s reimagined identity to a new generation of fashion aspirers. Our strategic approach ensured high-impact engagement, reinforcing H&M’s position at the intersection of style, quality, and aspiration.
JD X NIKE
SOCIAL MEDIA ACTIVATION WITH TZE SHIN
LONDON, UK
2025
We managed Tze Shin’s social content for JD’s Nike Air DN campaign, seamlessly blending style and movement against London’s urban landscape. Capturing the city’s energy, we crafted content that resonated with Nike’s core London audience—bold, dynamic, and always on the move. Through sleek visuals and engaging storytelling, Tze highlighted the Air DN’s cutting-edge design and effortless versatility, reinforcing Nike’s status as the ultimate choice for city explorers and trendsetters alike.