IRL CULTURAL CAMPAIGN
LONDON, UK
2025
We curated and produced an electrifying experiential run club activation for Gymshark at BeauBeaus, hosted by Fempv. Designed to merge movement with community, we led guest list curation, creative ideation, and a dynamic social media campaign rollout. The event brought together fitness enthusiasts for an energizing run, post-workout recovery, and exclusive brand moments—all captured in real-time to amplify engagement.
This activation not only championed Gymshark’s commitment to community-driven fitness but also showcased Fempv’s influence in blending style, performance, and culture.