LFDY X NSLB
LIVE FAST PERFORMANCE™ COLLECTION
LONDON, UK
2025
We led talent selection for the launch of the Live Fast Performance Collection by LFDY in collaboration with NSLB—an influential fusion of fashion, fitness, and streetwear. This partnership marked a major moment in performance-driven apparel, blending technical innovation with cultural credibility. Our expertise in curating talent ensured an authentic connection between the collection and the next-generation tastemakers shaping the scene. By aligning the right voices, we helped amplify the campaign’s impact, driving engagement across fashion and fitness communities while reinforcing LFDY and NSLB’s authority in the evolving performance streetwear market.