RABANNE X MIKAI
SOCIAL MEDIA CAMPAIGN
NEW YORK, US
2025
We directed and managed Mikai McDermott’s social content for Rabanne’s Fame fragrance campaign, crafting a visually striking narrative that embodied luxury and allure. Set against the iconic New York skyline, we leveraged the city’s cinematic energy to reflect Fame’s bold, modern spirit. Through dynamic storytelling and elevated visuals, Mikai seamlessly captured the fragrance’s essence—sophisticated, playful, and effortlessly glamorous. Our strategic execution ensured high engagement, reinforcing Fame as the ultimate statement scent for the modern muse.