UNDER ARMOUR
SOCIAL MEDIA ACTIVATION WITH FEMPV
LONDON, UK
2025
We curated and managed Fempv’s social content for Under Armour’s Infinite Elite running shoe campaign, capturing the essence of movement and endurance. Set in an outdoor environment, we highlighted the shoe’s superior performance, stability, and comfort—designed for action-oriented individuals who push limits. Through high-energy visuals and dynamic storytelling, Fempv showcased how the Infinite Elite seamlessly adapts to every stride, reinforcing Under Armour’s commitment to innovation and excellence in running gear.