H&M X HIGHSNOBIETY
SOCIAL MEDIA ACTIVATION WITH TZE SHIN
LONDON, UK
2025
We managed Tze Shin’s social content for H&M’s AW24 campaign, aligning her refined aesthetic with the brand’s elevated new direction. Showcasing H&M’s commitment to high-quality materials and luxury-inspired design, we crafted content that resonated with fashion-forward audiences, redefining accessibility in premium fashion. Through striking visuals and engaging storytelling, Tze Shin seamlessly introduced H&M’s reimagined identity to a new generation of fashion aspirers. Our strategic approach ensured high-impact engagement, reinforcing H&M’s position at the intersection of style, quality, and aspiration.