LANEIGE
SOCIAL MEDIA ACTIVATION WITH TZE SHIN
LONDON, UK
2025
We managed Tze Shin’s social content for Laneige, spotlighting the new Water Bank Gentle Gel Cleanser in a seamless skincare routine. Aligning with Laneige’s hydration-first philosophy, Tze crafted a visually compelling content that highlighted the cleanser’s gentle yet effective formula. Tze’s fresh, radiant aesthetic authentically showcased the brand’s innovation, reinforcing its expertise in daily hydration. Through engaging storytelling and premium visuals, we helped drive awareness and excitement, positioning Laneige as the go-to for balanced, healthy skin.